YEAY is a quickly-growing social commerce experience that is redefining what it means to buy and sell on a mobile device. We make discovering products and shopping fun, allowing everyone to buy with a swipe. With this app in hand, anyone with a smartphone can recommend products they love while at the same time consuming entertaining full-screen vertical videos. Empowered by word-of-mouth marketing, YEAY enables anyone to monetize through authentic product recommendations in video format. YEAY is a pioneering addition to the digital space. Founded by entrepreneur Melanie Mohr in 2016 and backed by an international team of investors, YEAY has become one of the fastest growing start-ups in Berlin.