ABOUT US A LEADING DISTRIBUTOR OF GLOBAL LUXURY BRANDS BCPL - BEAUTY CONCEPTS, established in the year 1998 is a member of the Bahety Group of Companies. With a brand portfolio of over 100+ brands, BCPL is the preferred partner for International brands foraying the emerging and challenging Indian Market. After being in business for 4 decades, our team has established an excellent bond with all the leading perfume and cosmetic retailers, providing our clients, brands and products with over 200 of the highest quality doors across the country. With growing accessibility and reach, we aim to bridge the gap between the brands and their target market. OUR VISION Enhancing Innovation and Creativity BCPL aims to upload the spirit of innovation – not just in terms of product, but also in retail methods and experience creation. With our unfettered passion, innovation and impactful marketing in the lifestyle space, we aim to lead India into a new story in Beauty, Fragrances, Fashion and Lifestyle accessories. OUR MISSION Becoming India’s Leading Distribution House for Lifestyle & Fashion Accessories Our mission is to partner with select global companies that aim to build their brand and distribution network in India and deliver extraordinary fragrance and beauty products to consumers in India. We believe in long-term association and the creation of value through mutual respect and understanding, trust and transparency and aim to be the most reliant partner to our principles, the able brand custodian and a supportive associate to our channel and customers towards the cause of the business. As an organisation, and as individuals, we value honesty, integrity, empowerment and openness. By consistently aiming for breakthrough excellence in creation, design and experience, we believe we will stay close to our consumers and communities.