PurPicks, a user-generated reviews platform, is the portal for unvarnished truths about an unrivaled selection of nontoxic and organic beauty and skincare products. Imagine trying to book an indie hotel that was central and had wifi in Istanbul without TripAdvisor, or finding a classic Quebecois restaurant in Montreal without Yelp/Google Reviews, it'd be hard! PurPicks brings, brands, content and users looking for nontoxic / organic skincare into one place. PurPicks feature more organic/natural beauty and skincare products than Sephora and Birchbox have combined! There are already 3000+ reviews written by real people! More importantly, all the products on this site have been certified organic, natural, clean and / or nontoxic by credible third parties like CertClean, COSMOS, EWG, USDA Organics and EcoCert.