Serious Business is a boutique creative communications agency that helps clients deploy innovation and creativity in telling their stories. With clients in fashion, art, design, media and technology, the agency focuses on content and strategies that create headlines and get results. Serious Business believes that PR-able content requires both a deep understanding of who and what influence news and culture, and the ability to apply this editorial knowledge, relationships and sensibility during the communications strategy and development phases. Having worked in the front-lines of new-media content strategy since 2006, Serious Business has performed its unique blend of digital PR, content creation and strategic consultation for such clients as: A24, Edun, Bruichladdich Islay Single Malt, Helmut Lang Studio, Partners & Spade, The Botanist Gin, Roll & Hill, Cole Haan, Stella McCartney, Sir Kensington's, E!, The New Museum, Maybelline Cosmetics, Microsoft, Urban Outfitters, Garage Magazine, Nissan Japan, Pernod Ricard, IKEA, YSL Beauté, BBH Labs, Yestadt Millinery and Moleskine.