Shaza means fragrance. A fragrance carried on the Eastern wind bearing news of an East reinterpreted in a luxurious and contemporary setting. Its well travelled silk and spice routes brought together the best of men and women – adventurers, wayfarers, and seekers of knowledge. It was a place where cultures and discoveries were traded, and shared. Welcome to Shaza. Who is Shaza? Shaza Hotels is an independent five star luxury hotel operator, which counts amongst its shareholders, Kempinski, proud hoteliers since 1897. Shaza is also a member of the Global Hotel Alliance – the largest alliance of independent hotels. The Silk Route The Silk Route represents the trade routes from Morocco to Malaysia, these business hubs promoted cultural exchanges, creating strong similarities across the region in architecture, art, language, cuisines, values and hospitality. Our Vision Creating pride and belonging in the societies of the Silk Route in having an admired successful luxury hotel company and leading brand that recognises and embraces their values and cultures. The Brand Promise Our aim is to create a contemporary environment that delivers hand crafted guest experiences inspired by the cultures of the Silk Route. This understanding forms the cornerstone of our design aesthetic, our cuisine and the hospitality infused in our brand. Learn more about who we are, www.shazahotels.com