The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to provide benefit to all those involved in the branding community, including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. In particular, the organisation's objectives are to advance the standards, skills and education of all those involved in the branding and related industries. The WBF produces, manages and supports a whole range of programmes covering research, development, education, recognition, networking and outreach. The main activities of the World Branding Forum are:- - To develop and implement a wide range of programmes including conferences, seminars, talks, debates and workshops - To research, develop and implement standards, best practice guidelines and tools, and relevant branding programmes - To develop and implement relevant award programmes