CMB brings Christian media from around the world together for the purpose of reaching listeners with the Gospel message by developing and producing relevant programming that encourages listener interest in and involvement with the Gospel of Jesus Christ. We do this by idea sharing and educating through the CMB website, monthly member webinars, and regional events. These opportunities provide professional development in the areas of: broadcast leadership, programming, fundraising, business development, promotions, marketing, social media and air talent. We value professionalism within our industries and our organization, and we value activities that improve the quality of life, further the spiritual growth of listeners, and bring people into a deeper relationship with Jesus Christ. Our goals are to provide ideas which will help the business of Christian media to thrive, to improve competence through education, and to sustain the Christian radio format as an effective tool for communicating the Gospel with the intent of leading as many people as possible to spiritual growth and salvation.