Artist development is dead. There’s no one waving a magic wand, declaring “you’re now good enough.” You don’t have to wait to be picked anymore. You can pick yourself. Art and artists have never been more free. But with that freedom, comes more competition and a lot more noise. It’s not good enough to be good anymore. Now, it’s about separating from the crowd. Standing for something. Being more than music. It’s about being a brand. That’s what we do. We’re a team of creators and storytellers that builds remarkable artist brands and extends them beyond music. We like to describe ourselves as a post-Napster music company. We’re not adjusting or tweaking the old model to fit the new. We are the new. We’re a response to the old. We aren’t throwing out the rules of the old music business in a panic, because we never worked within them. We’re (re)thinking the music experience as a whole, and writing the new rules.