Index Copernicus Journal id: 6913[ICTM Value: 72.44], p-ISSN 2249 0191 :: e-ISSN 2349 9761 IJMSS is a bi-annual, interdisciplinary journal. IJMSS focuses on integrating theory, research and practice in the area of management & social sciences. It aspires to bring academicians, researchers, industrial community, entrepreneurs & development practitioners together. Global in scope and authorship, IJMSS bridges the gap across social science communities vis a vis its multiple disciplines with a view of sharing information and to provide a platform for debate with the widest possible audience, researchers, academicians and managerial experts. IJMSS serves as a forum for review, reflection and discussion informed by the results of recent and ongoing research. Journal accepts original empirical Research Papers, Articles, Research Letters, Book Reviews, Conceptual Notes, Executive Summary & Report. Contributions rooted in Indian or International context and reflecting the ethos of Management and Social Sciences are encouraged. Management - General Management Marketing, Information Technology, Finance, Business, Human Resource, Operations, International Business, Entrepreneurship, Business Ethics, Corporate Social Responsibility and Public Policy, etc. Social Sciences - Anthropology, Sociology, Social Work, Social Welfare, Economics, Political Science, Psychology, Development Studies, Population Studies, Corporate Governance, Cross-Cultural Studies, Women Studies, Religious Studies, , Linguistics, Education, Ethics and Politics of Social Sciences, etc.