B2R (Business to Rural) is the first rural BPO operating in the villages of Uttarakhand. Since 2009, B2R has been delivering business value together with social value, in clusters of rural BPO service delivery centers to provide business support services to global corporations. B2R was set up with three key objectives: 1. Create a best in class BPO delivery capability in rural Uttarakhand and through that create a profitable business. 2. Making a social impact in rural India by generating employment that will enable rural & unemployed youth to earn a decent income at walking distances from their villages; hence also in a small way reverse the migration to the cities. 3. Facilitate & contribute to integrated development of other capacity in the villages by investing profits generated by B2R back into the community within these villages. B2R offera an efficient, best-in-class service delivery footprint to cater to the outsourcing needs of Global corporations, in the Financial Services, Content Transformation-Publishing and Annotation/AI-ML Training data business areas.