Gina Bacconi was founded in 1976 by premium design house Shubette of London, established 1913. With over 100 years of luxury fashion experience behind the company, Gina Bacconi has gone from strength to strength and in early 2016 launched its first e-commerce B2C venture. Shubette of London design, manufacture and sell women's occasionwear and day-to-evening garments. Gina Bacconi continues to be the go-to label for the perfect high-quality party dress.