Alpha is Safaricom’s innovation team. We are a knowledge based, data driven, human centered organisation. Safaricom Alpha exists to find the next J curve that can scale and grow Safaricom, and significantly extend the value of its services in the lives of its customers over the next few decades. Our mission is simple: Disrupt the 'Business as Usual' mentality, and proactively Transform lives by re-imagining the way we engage with users, anticipating the future to create new products and services that will become part of the societal fabric, not just in Kenya, but worldwide. Our Pillars Knowledge Based ⦁ To anticipate the future and build our products we glean our knowledge from data science, research science and market research ⦁ We augment data and insights from various sources to not only help us predict the future, but also help us incrementally improve the experiences of our users Human Centered & Delightful Designs ⦁ We are obsessed by human behaviors and meeting human needs ⦁ Design for us goes beyond the visual interface. We instead design experiences and interactions for our users that speak to all their senses, thus not only sight, but also hearing, touch, taste and smell. ⦁ We ensure the products we design consider our users' behaviors and contexts-of-use, meet their needs and ultimately create delight Forward Thinking Technology ⦁ Through an in-house and highly skilled engineering team, we build technological products and services that are intentional, intuitive and engaging ⦁ We are motivated by our mission of building local products for a global audience