ATLANTIC CAMPAIGNS organises and promotes ocean rowing endurance events, from conception to successful completion, maximising global media visibility and PR to enable participants to achieve their philanthropic goals. The World's Toughest Row - 2,800 miles Pacific ocean - 3,000 miles Atlantic ocean A rock solid, long term partnership with the title sponsor Talisker Whisky since 2012, has seen this Diageo brand go from strength to strength along with the race reputation. The Talisker Whisky Atlantic Challenge is now established as the safest and most successful ocean rowing crossing; one that has united over 500 people from 23 countries around the world in a soul-changing, human powered adventure across a sea wilderness.