Demoela (literally "to entertain") is a cooperative company born from the passion for gaming and the attention to cultural and social needs. We believe the strength of a message can be reinforced if carried forward by a game and / or with a playful dinamic. The concept is to stimulate by playing on a particular topic: thanks to the mechanics of the game, the settings, the flavour and the graphics of the product we are able to promote interactions among participants and spread a social / commercial message. We believe our approach can be effective in order to improve customers’ loyalty, developing a cool and innovative way to advertise a product. We are currently working on a new project, a card game which is going to be published in Autumn 2016.