The General Store & Co. is a lifestyle retail concept that reinterprets the nostalgia of the 20th century general store into a modern destination for gifts, home decor, accessories, apparel, local/regionally produced items, stationery, nostalgic toys and more. A modern day general store for everyone, The General Store & Co. pairs high end with low, mixing the unexpected with changing collections in a modern, curated environment. Recognized as "Best new Business" in 2012 by Pitch Weekly Magazine and "Best new Business" in 2013 by Downtown Overland Park, KS. Nov. 30th, 2016: Second location is now operating at Hawthorne Plaza, 4817 W. 119th Street, Overland Park, KS 66209.