MK Mountain Resort is one of the leading hotel companies in Serbia, which has been successfully operating as part of the MK Group business system since 2009. Due to capital investments and efficient business strategy and applying of world standards, the entire hotel complex with the leading hotel Grand was revitalized, which brought the company numerous awards and recognitions in the field of tourism. As a leader in its field, MK Resort aims to integrate the highest quality hotel facilities and superior service into its most important brand - hotel Grand Kopaonik, using and continuously improving the potential of the destination Kopaonik in the segment of winter, summer and congress tourism, in a sustainable way and with multiple benefits for its entire tourism economy. Hotel Grand, in addition to a high quality standards for four decades, features an exclusive location close to ski slopes and ski lifts, spaciousness and a variety of facilities tailored to all the needs of guests. As one of the symbols of Serbian tourism, it successfully nurtures the spirit and tradition of domestic hospitality in combination with modern trends in tourism and hospitality. This cult four-star hotel has all the characteristics of the best European mountain hotels. It is the epicenter of social life on the mountain, with numerous events and manifestations initiated or hosted by Ski Opening, Music Week, Kopaonik Business Forum and Kopaonik School of Natural Law, which have traditionally been held for many years.