A company founded by Late Devi Prasad Jhajharia, back in 1986 with a vision to replenish superior quality products.The organization initially started the production of vests & briefs and then in 2009, the brothers came up with a change in the ladies bottom wear segment. Both followed the vision seen by their father and made sure not to compromise with quality at any cost. In 2009, Deepee® Twister-Churidar was introduced, which was seen as an ethnic bottom wear. The product is made from Cotton based Fabric which was highly applauded in the Indian market because of its Comfortability, Durability, Availability of wide range of Colours and an exceptional property of Four-Way Stretch giving the product new heights. The Research & Development Wing brought out a premium segment – Pink 'n' Purple™. It consists of Leggings, Jeggings, Capris, Ankle length, Printed Leggings, Stripe Leggings. The products not only emerged as an ethnic wear but also as a western wear. The Company has got a strong recognition in the Indian market and has a distribution network in over 19 states in the country. It is an honour to have incorporated Soha Ali Khan; Celebrity, Actress as the face of the House of Deepee. It is highly appreciative for the organization that a person of her stature took keen interest in endorsing the brand.