BACKGROUND: In a sea of TV apps, viewers are in need of a one-stop-app that can sit alongside Netflix and the other titans, providing genre-specific content from multiple sources, all curated and organised in one user-friendly place. Content rights owners are not getting a sufficient ROI when expending capital and operating costs in building their own TV apps. PRODUCT & SOLUTION: A shopping mall-style environment for streaming video; enabling content owners to cluster together and reach audiences interested in specific categories. Flexible commercial model generating B2B2C revenue from premium video and actionable data & insight. Dedicated TV apps enabling viewers to access categorised content. DIFFERENTIATION: Streaming titans bankroll & fight over the next big-budget blockbusters, leaving a world of content untapped across every category. From theatre & music to news & sport, and endless others. Each with audiences hungry for new, quality, original content from the pillars of our global cultural identity. Inspired to elevate the best of the creative economy; addressing the worst of the streaming industry.