At IDna Group, we develop sustainable, competitive advantages for companies and organisations, by helping them understand and realise the uniqueness of their identity. We believe in letting your identity – who you are, why you are here and how you do it uniquely – be the foundation for everything from business strategy, culture and behaviour, to positioning, and brand building. By introducing identity as a (self-) management tool, we are changing the way companies think and work, by empowering the organisation with a compass that becomes a frame for decision-making, a parameter of differentiation, and generates measurable results. To learn more about IDna Group visit our website www.idnagroup.com