The GP Service (UK), is a provider of online services for general medical consultations and prescriptions backed by private equity house Maven Capital. The online pharmacy and prescription market is a fast emerging sector in the UK, driven by an increase in average waiting times for GP appointments as well as surgery opening times being unsuitable for people’s busier lifestyles. This has resulted in an increased demand for alternative methods of accessing medical advice and treatments. The GP Service addresses this issue by offering a solution which enables customers to tailor healthcare needs around work and family commitments. The GP Service web-based platform delivers GP consultations live via a direct video link, and prescriptions are issued to a pharmacy of the registered user’s choice. With the service operating daily from 7am to 8pm, it provides the flexibility required by people who are currently unable to visit a doctor or obtain a prescription within traditional surgery opening hours.