Empathy + Design At the center of everything we create is a human being. We feel in order to create products that affect change and achieve the best decisions throughout the creation process, we need to be intimately familiar with our audience. It’s this belief that drives us to study and research an audience's environment. In turn, with empathy, combined with smart and thorough data, we create compelling products and identities that form deep relationships. It’s not design alone. It takes a mutlidisciplinary team of experts.