We believe the best way to shorten the timeline between today and when we find a cure for cancer is to use the power of business to generate cash to fund cancer research. We are a social enterprise that sells noise cancelling headphones and all profits fund cancer research. We give people a choice about what happens with the profits from the purchases they make. We have created a model where customers can donate to causes for free by donating the profits associated with their purchases. Today we sell headphones and hoodies. Tomorrow we plan to move into more advanced products, firstly by launching the beat cancer credit card, imagine funding cancer research each time you tap your card. Then one day launching an online bank and eventually a physical one. Imagine the impact on the timeline if banking profits were used to fund cancer research. We are the Purpose Generation.