MAD Perspectives evolved from experiences developing new businesses within the boundaries of “Corporate America”. During that journey we learned: - there are always different perspectives on how to prioritize and define solutions and then take them to market - a variety of viewpoints is not a problem, refining them down to cohesive strategy can be challenging - the key to success is aligning go-to-market strategy, tactics and storytelling to customer need, market reality and tangible capability. - alignment is everything MAD Perspectives brings a pragmatic approach to creating the strategy and helping you pursue the tactics to move your business forward. MAD Perspectives provides 25+ years of business experience combined with a creative and curious mindset. We align functional or geographically diverse teams and insight across a wide variety of media solutions. We will help you align perspectives from key stakeholders, define and prioritize business goals, while executing pragmatic plans to accelerate go-to-market success.