**Don't annoy customers with calls, seduce them by content** Imagine you are about to buy a brand new car. You'll probably search the internet for videos, images and reviews. So there is a very strong need for information from the very first interaction until the moment you finally get your new car. Why can't we use this enthusiasm as a perfect opportunity to satisfy the need for information by the brand itself? By sending them a "I hope you enjoyed your test drive. I just gathered all relevant information about your new BMW M2 in the following link. Feel free to contact me..." The customer receives a mobile-friendly, personalized microsite like this: https://sdox-magazine.com/82/bmw-m2 Instead of annoying customers with calls, we seduce them by content. Content that ideally triggers sales decisions and by the way serves as silver plate for word to mouth marketing in means of "I talk about my new status symbol and show it around. I don't have it yet, but I have this great sales deck." We at sdox.io call this "Content Marketing along the customer journey", which works very well for highly emotional B2C products.