Phoenix Media & Publications was established in 2015, shortly after founder Jane Barraclough relocated to Abu Dhabi with her family from Bahrain. The Abu Dhabi-based firm began as a practical family guide and has since transformed into a print and digital media heavyweight, branching into the commerce, tourism, and exhibition space sectors while still dominating the family market in Abu Dhabi, which is and will always be Phoenix’s roots. More and more corporations and organisations have been turning to Phoenix Media & Publications to promote and advance their business interests. The Yalla Know It All Family Guide is regarded as the capital’s leading family publication in Abu Dhabi, developing it into a well-rounded, go-to resource for information, events, and happenings in the Capital. With a circulation increasing to over 130,000 copies per year and a readership of at least four times that, the Yalla Know It All Family Guide is currently distributed to all major international schools, residences, health clinics, sports clubs, embassies, and corporate organisations. In November 2017, the newest addition to the Yalla brand was published, the Yalla See It All Tourist Guide. Showcasing the vibrancy and diversity of Abu Dhabi, the guide details extensively the rich culture and heritage of the capital, its lively attractions, pristine beaches and impressive dining scene. Abu Dhabi’s first free tourist guide, Yalla See It All is the ultimate guide to the best of what is on offer in the emirate of Abu Dhabi. See It All Tourist Guide is available worldwide in Etihad business lounges as well as Abu Dhabi International Airport, Abu Dhabi Cruise Terminal and Dubai Cruise Terminal, Abu Dhabi Mall, Yas Marina Abu Dhabi, Etihad Towers, and all major 4 and 5-star hotels.