Mascotte Industrial Associates (HK) Ltd. was established in 1973 as a photographic bag manufacturer in Hong Kong, just as photography became affordable for the masses. Initially, photo taking was a luxury hobby and the first bags developed by MIA were very high-end, hand-made mainly leather products of the highest standard. Since its inception MIA has always been an innovator in the industry and set up its first production in the PRC in the early 1980s. Today, MIA is recognized as the premier cut and sew partner for innovative bag solutions in consumer electronics in the photographic, optical, educational toys, medical devices, and many more areas. This includes many firsts and functional patents developed in-house.