Watervale’s vision is for every Kenyan to have a comfortable and dignified space to sit, sleep and socialize. Our approach is to unlock the potential of small-scale furniture entrepreneurs at the center of Kenya’s furniture industry. We have designed a unique business model around three components: Identify market trends and offer business advice. We carry out extensive market research to understand market trends and gaps. We then shares insights with furniture entrepreneurs, enabling them to source the best material at the best price, allowing for an optimal use of their limited resources. Develop a wide range of novel products. We combine contract and in-house manufacturing to create tailored products which offer quality at an attractive price point. The company’s offerings include innovative best-sellers such as low-cost, zero-waste cushions made from by-products of European foam factories. Provide financing services. We extend trade credit to entrepreneurs: this allows them time to pay for supplies, so they can use proceeds from sales rather than their own limited capital. For many, this is their first direct credit relationship with a formal-sector supplier.