Hair City is SA's leading Retailer & Manufacturer of Wigs, Weaves, Hair extensions and after-care products. The business operates out of numerouse physical retail locations as well as via its Ecommerce website www.haircity.co.za which is SA's largest online hair retailer. It started as an eCommerce business and has since grown to include 7 retail stores in leading malls & shopping centres across South Africa. Hair City is the only FMCG in the hair extensions industry backed by venture capital and private equity. The firm has undergone 2 rounds of growth funding at incrementally higher valuations. The brand has since been established as one of the most followed beauty brands in South Africa. www.haircity.co.za is South Africa's largest eCommerce website in its category of products.