NDSM is a full service marketing and sales company that understands the needs of both the vendor and the retailer. We work with manufacturers making sure their costs are low and their products are positioned and branded properly at retail to ensure maximum sales potential. Establishing the correct go-to-market strategy is important in developing the brand so that it becomes a product with deep roots allowing it to grow properly. NDSM will work with the Manufacturer and Retailers to maximize the potential for long-term success for the products. By knowing the Retailers needs, NDSM will work closely with each manufacturer to ensure: 1-That there are no surprises from the retailer; 2-That plans fit retailers needs while maximizing the manufacturer's profit potential; and 3-What to expect from the retailer in terms of costs, retails, competition, marketing, and positioning. The longer the products are “on-shelf”, the greater the increase and return on the investment.