HYTE: Experience Play. Play is the heart and soul of PC hardware innovation—from launching performance to new heights to delivering exciting new experiences on screen. But those experiences don't just happen. YOU make them happen. Why not make the PC building adventure just as fun? At HYTE, we push the envelope when it comes to your PC experience. Our goal is to make our products effortlessly interactive, in ways that will change the way you look at building, gaming, and everything else you do with your tech. But we don't stop there; why force a specific "gamer" or "professional" style when your PC is as powerful and unique as you are? That's why we're committed to creating products that have artistic form and expert function, always keeping an eye out for first-time builders and enthusiasts alike. Play shouldn't only happen once you press the power button. After all, the journey is half the fun. We hope you join us on our next adventure! HYTE is the sister brand of iBUYPOWER.