MiDATA.io - a new "Data Consent Platform" that creates a win-win for consumers and businesses alike. As an IBM Innovation Partner, MiDATA.io uses a blend of new technologies to put people and their privacy first, allowing them to own, control and get paid for the value inherent in their personal data. With new data regulations appearing around the world that give people sovereignty, protection and control of their personal data, these new regulations are also creating the emergence and foundation for "Personal Data Ownership" (PDO) and "Privacy-First Marketing" (PFM) - two promising new industries focused on CONSENT that have several value propositions for consumers and advertisers, simultaneously. For consumers, Personal Data Ownership provides; 1) the ability to exercise their right to privacy and ownership by managing consent to access their data, 2) the ability to extract the monetary value inherent in their own self-curated personal data. For advertisers, Privacy-FIrst Marketing provides; 1) more ethical customer acquisition methods, 2) higher precision ad targeting and insights generated from more comprehensive, self-curated datasets, 3) cost-saving, fraud-free interactive ad formats that incentivize higher engagement, 4) reduced regulatory and compliance risk due to shifted data management responsibilities, 5) increased consumer trust in practitioners of PFM. Early adopters of PFM will thus hold a clear competitive advantage over businesses who delay making Privacy-First Marketing a priority for their growth and consumer relations. For both consumers and businesses, MiDATA.io creates a new win-win channel where they can form high-value, mutually beneficial relationships through explicitly consented, ethical, highly relevant engagements.