Drone Alliance Europe (DAE) is a coalition of leading technology companies representing the commercial drone industry before European political leaders, regulators, and other industry stakeholders, as well as international regulatory and advisory bodies. The commercial drone industry has the potential to bring tremendous economic growth, jobs, innovation, and broad societal benefits. Amid exponential industry growth and opportunity, it is critical to pursue a forward-leaning regulatory framework to fully realise this potential and further promote European leadership in research, production, and application of this technology.