Dreams | Our Brand For years, I've dreamed about starting an brand that focuses on doing good. About 10 years ago, organic grocery stores began opening up in my hometown - Chicago, IL. I began to try everything organic and/or eco-conscious that I could get my hands on. Some products I loved and others - not so much. I quickly learned that the best way to be eco-conscious was to communicate with and learn from like-minded people. So, I dreamed up a place where both the beginner and expert social and environmentally conscious person could co-exist without judgement. A place where communication was key. A place where giving was integral to its DNA. The Name | Sage & Alms This name embodies who we are today and tomorrow. Sage: 1. Wisdom, 2. Plant or shrub, 3. Known for its healing or preservative properties Alms: 1. Anything given as charity (Time, Money, etc.) Our Mission | The Future Our purpose is to make a sustainable, measurable impact on the world through people, products, and charitable giving. Almsgiving Campaign | Benevolence You buy, We Give! 10% of all proceeds will go towards a charitable cause.