Sentient is a Software as a Service (SaaS) company providing solutions to contact centres in the areas of process automation, productivity improvements, and activity analytics. Founded in 2001 Sentient is a private company registered in Ireland, with decades of experience in the contact centre sector we set out to develop a centre of excellence for the delivery of phone self-service. In 2005 Sentient invested in the automated services platform and delivered it’s first hosted IVR service to collect customer preferences in response to a direct marketing initiative by a bank. Over the following years Sentient has expanded the number of services available focusing on developing a suite of tools for automating customer interactions and communications and gathering satisfaction and quality metrics on those interactions