Launched in August 2019, Natalist is built on the values of evidence, education, and usability. The team—moms and doctors—started Natalist with a mission to reduce the shame, misinformation, and outdated product offerings they experienced while on the pregnancy journey. Natalist offers evidence-based educational resources alongside redesigned fertility and pregnancy essentials. With an emphasis on accessibility for women everywhere, Natalist products are proudly sold in nearly 6,000 retail locations across all 50 states. The Natalist team believes it is their moral imperative to leave the world a better place for future generations. They launched their Mother Earth sustainability initiative in August 2020, which includes being certified 100% plastic neutral. Natalist was founded by Halle Tecco, a prominent healthcare investor and Founder and former CEO of digital health investment fund, Rock Health.