At True North Research, we provide strategic direction and actionable insights to clients by uncovering the sentiments and perceptions that drive engagement and subsequent behaviour in the market. Since 2010, we’ve worked across various industries, helping clients unlock a competitive advantage and connect with consumers in meaningful, data-driven ways. Our team of highly experienced marketing analysts have always been determined to dig deeper and rely on our extensive experience to provide clarity on the insights we uncover. We look at what the data tells us and then ask why. Our unique approach to research and market insights led us to the world of sport. We’ve developed the BenchMark EC Score™, an independent assessment tool that measures the emotional connection between sports properties, their fans and the wider market. Our premise for BenchMark is that emotional connection drives the dollar-driven behaviours rights holders and sponsors want. BenchMark fits perfectly within the big picture vision and mission for True North: We’re passionate about uncovering the truth and getting to the bottom of what matters to brands and their consumers. We show people what’s possible when they look beyond the data, uncovering valuable insights that drive the direction of the business. Our team loves talking about strategic research, sports marketing and sponsorship evaluation, so please get in touch to get the conversation started.