The Whitespace Consulting Group is a global business development strategy and optimization advisory firm focused in the software, hardware, networking, and professional services sectors of the high technology industry. Our team has over 25 years of experience building successful sales and marketing organizations in the technology industry. Whitespace Consulting has successfully delivered customized business development strategy and planning engagements for stakeholders in 12 countries. Michael Peters is the founder and Managing Director of the Whitespace Consulting Group. He has over 25 years of experience managing professional services, sales, marketing, and market research functions within the high-technology industry. Throughout his career, Mike has designed, built, and managed successful sales and marketing organizations. He has consulted for corporations in the areas of sales process and improvement, differentiation and value messaging, segmentation, sales compensation, pricing architecture, large account marketing and management, competitive analysis and market research. Prior to founding Whitespace Consulting, Mike held several senior-level sales and marketing positions throughout the industry. As the Americas Marketing and Sales Partner for PriceWaterhouseCoopers Consulting, based in New York, Mike was responsible for the design and implementation of a direct sales force model for the consulting organization.