A communications consultancy committed to the belief that messages that can move a market need to be grounded on core principles and actions. Essentially, to provoke the power of who you are. This "credible context" is the only way to advocate for your products and services. It is an extremely important methodology for introducing new products, reaching new markets, even introducing new companies. The strategy leads to an effective and measurable implementation that aligns, arms and activates a company's entire support network in pursuit of market opportunity.