Your brand is the foundation for every business decision you make. It inspires, guides, and drives action to meet the needs of your consumers in a way your competitors can't or won't. It is critical to define a brand strategy that addresses consumer needs and relays a message that lands your product in their shopping carts. As an independent Food & Bev Brand Strategist, I help natural food & beverage companies shake up shopping carts by building strong brands that drive connections with consumers and stakeholders (e.g. buyers, suppliers, influencers and investors) as well as decisions across their business functions. I am committed to making a positive impact on our food system, so I use my brand and product management background to bring proven food branding and food marketing principles to brands by using a process called Brand Strategy Streamlined. My goal is to help purpose-driven brands become category leaders in both philosophy and growth. Check out the Real Food Brands Marketing Podcast and the free Real Food Brands Marketing Round Table Facebook Group, where food and beverage business owners can connect and share ideas on all things related to brand strategy and marketing planning. To learn more visit RealFoodBrands.com.