Our Philosophy Artistic. Analytical. Approachable. Zolay is diverse to the core, bringing humanity and warmth to every encounter. Our Approach Engagement First - social media engagement is your brand’s frontline. That’s the plain truth. From responding to comments and mentions, as well as entering conversations adjacent to the brand, engagement is the key to successful social media in 2022. Zolay prioritizes this aspect of social media, creating documentation, contingency plans, staffing redundancy and consistent client check-ins to make sure it is running smoothly. All engagement is done in house, by real people, in the US. Content Diversity - In order to maintain a healthy calendar, we plan ahead to keep your feeds filled. We’ll build a healthy content mix of owned media like evergreen topics, special campaign content and e-commerce content as well as more timely content like UGC and trend content. Audience Awareness - In order to avoid a crisis, it’s key to know your audience. Cultural communications, once an unknown concept, is coming to the forefront of marketing strategies everywhere. We specialize in this content, and do client work focused on a wide array of demographics. Relationship Focused - At the end of the day, we will be working with you, our client, a lot. Tools will fail, copy will need changes, and platforms will change. Being an ongoing service provider means that we’re signing up to maintain a relationship with you. This matters to us. We’ll put in the time to make sure we communicate clearly, and often.