4Dementes was born when an affluent segment marketeer, a commercial manager, and a producer found themselves bored at an event in the lobby of a hotel. After one of those typical talks about how unhappy they were with their office environment, they decided to do activities they would go and do, just for fun. We believe that people, paraphrasing a well-known writer, want to be happy and learn. We put our experience to develop sustainable activities, which have fans, that help communities and that are useful to different brands.