Via is an award-winning magazine and website serving AAA members in nine western states. Via is fueled by the strength and integrity of the AAA brand, which drives readership and underscores the credibility of our content. Originally founded in 1917 as The California Motorist, Via today reaches every other household in Northern California with market penetration exceeding that of any other regional media—broadcast or print. Via also serves readers in Arizona, Nevada, Utah, Oregon, Idaho, Montana, Wyoming, and Alaska.