Founded in 2020, Gemzeez aimed to create a fun and easy way to achieve this temporary stylized look, that could affordably and safely be done without professional application. Since its inception, Gemzeez has quickly grown in popularity, especially amongst GenZ and Millennial audiences. Gemzeez is continuing to launch new products that encapsulate the "non-makeup, make-up" aesthetic of its GenZ and Millennial consumers, with Body Glitters, and Face & Body Gemz. Gemzeez has recently expanded to selling its products in retail stores globally including, Urban Outfitters, Dolls Kill, and American Eagle Outfitters.