CommPass is the new name of the association GRP (Group for Research and Planning), a non-profit organization founded in April 1987 by a group of people coming from the media business. CommPass is dedicated to the promotion of media in a broad sense : strategy, planning, research, relating to all possible touchpoints. It addresses a large public, with no focus on a particular sector. So everyone being in charge of “media” is part of the target-group, coming from a creative agency, a media agency, a media company, a media sales house, a research company, an advertiser or an academic organ. Empowering Media People This mission statement has been adopted in 2014 and resumes the basic ambition of CommPass : empowering the people in charge of the media with activities helping them to go forward. CommPass is not related to any lobby-group and is not defending any particular interest. CommPass fulfills this mission via the following activities : • Share of knowledge through the CommPass Sessions (thematic conferences) • Trainings through the CommPass Media School • Trendwatching through the CommPass Media Vision Day • Promotion of the media expertise through the CommPass AMMA, rewarding the excellence in the different fields of the media business