The startup GRIDDIT (Academic spin-off of Università per Stranieri di Perugia) provides Earth Observation based solutions to pressing water, climate, environmental and societal challenges with major focus on flood risk. GRIDDIT develops WebGIS services providing timely and cost-effective response to the costumers needs, thanks to a science-driven “go simple” products. GRIDDIT mission is to work “from research to market” to develop “solutions that work” for public and private entities dealing with water challenges. GRIDDIT has the support of the European Space Agency (ESA) and the Business Incubation Center - BIC Lazio.