The family-owned and operated firm caters to individual buyers, particularly in the custom home marketplace. In addition, 5th Avenue has entered community development in custom home communities with semi-custom homes in Lemont, Orland Park, Naperville, Lisle, and Plainfield, Illinois. In 2012, 5th Avenue’s evolution reached a new high when the new home contractors moved the company into a modern showroom in downtown Naperville, a physical sign of the firm’s emerging reputation and rapid growth. The 5th Avenue headquarters hosts a design center, a full kitchen, and smart home technology.