Legendary music venue on The Sunset Strip since 1973! The Roxy has seen and heard it all and the venue represents that rarest of things: a full-blooded institution whose forward-thinking future is as brilliant as the icons who have graced its stage over the last three decades. “We want to take a chance on that band that, in eight months, could be the hottest band there is,” says Nic Adler. “We want to have that special show that everyone talks about, even if we lose a little bit on the deal. Thatʼs important to us. Everyone who comes here feels that it is genuine."