The company was established in 2008 and is managed by its majority owner. The purpose of the company is to help clients create added value by providing them top-of-the-industry expertise in optimising profitability. Greenback = A slang term used for the United States dollar. American Greenbacks were first authorized by the Legal Tender Act of 1862 to pay for the American Civil War. They were issued directly by the US.Treasury but were subject to limitations established by Congress which approved three further issues on July 10, 1862 , March 3, 1863, and May 3, 1878. Greenbacks were not backed by gold, or bank deposits, or government reserves and bore no interest. Analytics = "the science of analysis". A simple and practical definition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there is data involved in the process, it would not be considered analytics. Competence Areas Industries: Retail, Food, Service Industries Operational Skills: Pricing, Activity-based Costing, Sales Forecasting, Process ond Organization Development, Operational Planning, Project Management, Developing Shared Service and Analytical Functions, Business and Market Analysis