Comunicano, Inc., is a full-service asymmetrical marketing communications agency providing marketing strategy, advertising, public relations, social media, promotion, events and reputation management to start-ups and companies in transition and established brands. Our perspective on marketing, blogger, analyst, media, conference and public relations is that while traditional methods are still viable, to be effective in today’s “always on” environment, communications between an organization and its audience must be bi-directional and, in that vein, “asymmetrical,” so as not to be easily duplicated by others. Asymmetrical marketing changes the landscape of how companies talk to their audiences, making it difficult for competitors to respond quickly. As such, we at Comunicano are strong proponents of corporate blogger-relations programs, and have initiated successful blogger-relations strategies for a number of technology companies such as Nokia, GrandCentral, SightSpeed, Covad and others.