Return rates are plaguing the fashion and apparel eCommerce industry, impacting profitability, frustrating customers and harming the planet. We set out to address the complexity of fit related returns, by developing a solution that empowers both businesses and customers - one which they can truly adopt. By removing the confusion created by non-existent standardisation inherent with size-guides, combined with the accuracy of advanced technology scanning, apparelgenius will increase customer confidence in online shopping. As a result we will reduce costly and damaging return rates and increase fashion and apparel brand revenue through leveraging powerful, personalised customer data. Genius right? Introducing apparelgenius Working with Australia’s leading developer teams from the University of Technology Sydney and the University of New South Wales, we’ve created an advanced technology platform to help customers find the perfect fit. Using the apparelgenius app via their smart device, customers scan their body measurements and shape to generate their unique Genius ID. This powerful ID will personalise and empower their online experience, delivering options most relevant to their perfect fit. The apparelgenius technology is incredibly sophisticated and simple to use, plugging in seamlessly to your existing eCommerce platform. Reduce return, improve sales and increase profits with one scan. 📦 reduce returns 🙌🏾 empower customers 🌱 improve sustainability